BILLIONAIRE BOYS CLUB x CORPORATE
In January of 2018, Pharrell Williams' company, Billionaire Boys Club (BBC), approached Corporate, a Cincinnati sneaker boutique that I currently design for, to collaborate on a series of shirts for the store’s 10-year anniversary. We chose to combine the iconic images below with the spirit of Cincinnati and dedicate this project to our city.
For the lookbook and roll out of the collaboration, we wanted to tap into the history of the Billionaire Boys Club brand. We chose professional skateboarder Jimmy Gorecki who was an original member of Pharrell’s skate team, Team Ice Cream which played a significant role in establishing BBC’s presence in early streetwear culture.